Lil Chen

Portrait of Lil Chen

Lil is a Senior Designer & Design Manager at Google

INTRO

Hi, I'm Lil. I lead Live Core and Monetization UX across YouTube. As the livestreaming industry exploded, I built out YouTube's foundation for Live, including monetization, interactivity, and moderation.

SELECTED PROJECTS

Live monetization

I helped support creators by creating some of the first alternative monetization options on YouTube Live, including launching Super Chat, Membership badges, Member messages, and custom emotes.

Highlighted blue, Super Chat message within chat feed.
Highlighted blue, Super Chat message within chat feed.
Highlighted green, membership message within chat feed.
Highlighted green, membership message within chat feed.
Custom emotes being typed into live chat.
Custom badges for members within live chat.
FEATURED:
SUPER CHAT, MEMBER MESSAGES, CUSTOM EMOTES, MEMBER BADGES

Live interactivity

I evolved YouTube’s live chat from a linear feed of text messages to a suite of interactive features. This includes launching live polls, pinned chat messages, a new full-screen viewing mode, and more.

Live poll appearing with four options to select from, user votes by tapping and sees live-updating tally.
A pinned message appearing within live chat.
Fullscreen view of video with chat panel appearing in and out on right side.
FEATURED:
POLLS, PINNED MESSAGES, FULLSCREEN REDESIGN

Moderation

Moderation is dear to me. I advocated for and launched a suite of moderation tools, both algorithmic and manual, to empower creators to foster healthy communities and tailor them to their specific needs.

Live chat with the channel owner's rules showing, asking people to be respectful and the user to agree.
Automatically held message within live chat feed..
Inline moderation GIF of a message being removed
FEATURED:
CHANNEL GUIDELINES, AUTO-MODERATION, INLINE MODERATION

Design System & Platform

I created YouTube's Live Interactivity design framework and principles for which several of the below features were built upon. In addition to feature-work, I also lead and manage these design components and  partner team integrations.

Diagram of live chat components appearing in and out.
Various notifications showing within chat, including a pinned message banner, poll banner, gifted membership banner, donation banner, redirect banner.
FEATURED:
DESIGN SYSTEM, INTEGRATED FEATURES
Portrait of Lil Chen

I’m a user-experience designer who values the ethics behind design as much as its usability. Backed by my experience as a vocal activist in competitive gaming, I stand behind the significance of responsible growth and inclusivity in the products we build.

With over 10 years of experience, design systems and collaboration are my bread and butter. I'm currently a member of the YouTube Live team, where I manage a rad team of two.

Let's connect

hello@lilchen.com